Country Marketing Manager, France

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Country Marketing Manager, France

We're looking for a Country Marketing Manager who will expand our content marketing & SEO activities in France, and explore new marketing channels and partnerships. If this is you, we have an amazing opportunity for you: be in the lead of our regional marketing strategy in France! 🚀

Full-time · Remote or Amsterdam

Your mission

At Scribbr, we are committed to continued growth, scaling our business in continuous support of our company mission—successfully guiding more students on their journey to become better academic writers!

To date, Scribbr has grown based on successful SEO and content marketing. We recognize we need a dedicated marketer who will work to improve our marketing activities on our French domain to continue this growth.

As the Country Marketing Manager for France, you will be responsible for maintaining, expanding, growing, and optimizing all marketing channels in France. Your main focus will be driving our growth in the French market by expanding our existing content marketing & SEO activities. Over time, you will grow into exploring new marketing channels like offline/online partnerships, advertising, etc. You’ll dive deep into France-specific study methods to learn more about how a French student can benefit from Scribbr’s services: what services do they use while studying, how do they study, and which trends in education do you see in France?

Your key partners will be our Country Marketing Managers over the Netherlands & DACH regions. You will support each other’s efforts towards localization and alignment with the broader company vision, product roadmap, regional opportunities, and overall push towards increased revenue growth.

Your main responsibilities as a Country Marketing Manager for France are:

Leading the creation & execution of our regional marketing strategy in France, in alignment with company-level & other regional strategies:

  • Oversee all content on scribbr.fr
  • Revise, optimize and/or adjust our Plagiarism and Proofreading landing pages.
  • Reach and/or maintain #1 SEO rankings in Google.
  • Introducing new products like our Grammar Checker by drafting new landing pages
Identify and develop new business and/or marketing opportunities with the goal of increasing revenue:
  • Expand local brand presence, increase service awareness, and establish successful partnerships.
  • Conduct market research, build user journey maps, and continue to develop an understanding of our student users’ needs.
  • Scale existing paid channels effectively while testing new ideas & untapped channels in parallel.

What are we looking for?

  • 3+ years of experience in B2C digital marketing, including diverse experience across acquisition channels
  • Demonstrated experience in content marketing & SEO
  • Product-driven, user-centric approach to understanding a customer’s needs
  • Entrepreneurial mentality that shows results
  • Adaptability: able to adjust and pivot easily when a chosen path needs to change due to strategic shifts, operational constraints or when presented with new information
  • Fluent in French speaking, but moreover in writing. Can showcase strong French copy examples in previous role

What we offer you

💵 €48,000 - €66,000 a year (including vacation allowance)

📚 A yearly personal development budget of €500 for fixed contracts

💰 Annual bonus scheme 

🥂 Weekly team gatherings and monthly (hybrid) team events

💯The chance to be part of a leading and trusted EdTech company

💻 The flexibility to work from home, including a monthly working from home allowance

🌴 A minimum of 33 days paid time off (including public holidays and a day off on your birthday)

🔃 Swap public holidays. If you don't celebrate Christmas, swap this day for a different holiday!

⏱ Flexible working hours

💯The chance to be part of a leading and trusted EdTech company

📈 A growing, diverse, and international team of 18 different nationalities

💖 Free consultations at OpenUp

🌎 A hybrid and remote-friendly culture, you can work from anywhere

🚍 Travel allowance: NS business card or kilometre allowance of €0.21/km

🏋️‍♀️ Discount and extra credits on a ClassPass monthly subscription

Who are we?

Founded in 2012 by two ambitious students, Scribbr started as a Proofreading & Editing company with only one editor. The company is built around the belief that all students deserve guidance as they learn how to communicate effectively and put their ideas on paper.

Today, our team of more than 700 editors, citation and layout experts worldwide guides students on their journey to become better academic writers, through a combination of personal coaching, innovative tools, and inspiration. 

We’re proud to be a trusted brand in EdTech by offering electronic tools like the Plagiarism Checker, Citation Generator, Citation Checker and a public Knowledge Base, which is used by millions of students and educators every year.

Will you join us on our mission to guide students on their journey to become better academic writers? 


Meet your team

Jesse

Head of Marketing

Samantha

Country Marketing Manager (the Netherlands)

Luca

Country Marketing Manager (DACH)

Do you want to join our team as our new Country Marketing Manager, France? Then we’d love to hear about you!