Country Marketing Manager US Market

We're looking for a Country Marketing Manager who wants to make an impact! You will help us focus our marketing on local markets and launch new marketing channels and partnerships 🚀

Full-time · Remote or Amsterdam

Who are we?

Founded in 2012 by two ambitious students in Tilburg (the Netherlands), Scribbr started as a Proofreading & Editing company with only one editor. Today, our team of more than 700 editors, citation and layout experts worldwide provides proofreading and editing in 10 different languages to help students achieve their academic goals.

Combining years of experience in academic writing with technical know-how, we have successfully expanded our service portfolio by electronic tools like the Plagiarism Checker, Citation Generator, Citation Checker and a public Knowledge Base, which is used by millions of students and educators every year.

We’re proud to be a trusted brand in EdTech and continue to strive to make students 100% happy.

About the job

So far, Scribbr has grown primarily based on successful SEO and content marketing. For this growth to continue, it will require marketing more focused on local markets, expanding the team, and launching new marketing channels and partnerships.

As the Country Marketing Manager for the US you will be responsible for all marketing channels of the market in the domain of the United States of America and maintain and improve all of these channels. You also explore other channels like offline/online partnerships, advertisement, social media etc. You dive deep into the US study methods and know/learn more about the US students. What services do they use while studying, how do they study, and which trends in education you see in the US. This in-depth knowledge is crucial for better positioning of our products and provide the product teams input to improve their services.

The Country Marketing Manager will lead the .com marketing team which will have a size of 4-8 people.

You define and execute the marketing strategy to accelerate Scribbr’s growth for your US domain and align the strategy with the Head of Marketing and the other Country Marketing Managers. You manage and work closely together with the .com content team and hire new team members required to execute the marketing strategy.

You increase company revenue by maintaining and getting more #1 rankings on Google, take responsibility for the acquisition of visitors to our website, and identify and develop new business and marketing opportunities. You expand local brand presence and increase service awareness.

You take full ownership of the content in your domain, defining and executing the marketing strategy to accelerate Scribbr’s growth. You align strategies with the Head of Marketing and the other Country Marketing Managers and manage and work closely together with the .com marketing team.

About you

5+ years of experience in online marketing, preferably at a start up/scale up
Entrepreneurial/commercial mindset
You are a data driven extravert leader that inspires your team
Bachelor's degree from an US university, preferably in marketing
T-shaped marketer with experience with content marketing and SEO analytics
Experience in a company that offers a subscription service and/or advanced analytic tools like Amplitude is a plus
Excellent strategic thinking & commercial capabilities, and sales or experience with managing partnerships is a plus
An entrepreneurial spirit with a 'get things done' attitude