SEO Specialist, France

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SEO Specialist, France

We're looking for an SEO Specialist who will expand our content marketing & SEO activities in France, and explore new marketing channels and partnerships. If this is you, we have an amazing opportunity for you: be in the lead of our regional SEO & marketing strategy in France! 🚀

Full-time ·  Amsterdam

Your mission

At Scribbr, we are committed to continued growth, scaling our business in continuous support of our company mission—successfully guiding more students on their journey to become better academic writers!

To date, Scribbr has grown based on successful SEO and content marketing. We compete for the biggest keyword in the world and currently have over 10 million monthly visitors. We recognize we need a dedicated marketer who will expand on those activities for our French domain to continue this growth.

As the SEO Specialist for France, you will be responsible for maintaining, expanding, growing, and optimizing our acquisition channels: SEO and content marketingOver time, you will grow into exploring other marketing channels like offline/online partnerships, paid, etc. In your role as SEO Specialist, you will not only focus on user acquisition but also on the full customer journey. You’ll dive deep into France-specific study methods to learn more about how a French student can benefit from Scribbr’s services: what services do they use while studying, how do they study, and which trends in education do you see in France?

Your key partners will be our Growth Marketing Managers over the US/UK, Netherlands & DACH regions. You will support each other’s efforts towards localization and alignment with the broader company vision, product roadmap, regional opportunities, and overall push towards increased revenue growth.

Your main responsibilities as the SEO Specialist for France are:

Leading the creation & execution of our regional SEO strategy in France, in alignment with company-level & other regional strategies:

  • Oversee all content on scribbr.fr
  • Revise, optimize and/or adjust our Plagiarism and Proofreading landing pages.
  • Reach and/or maintain #1 SEO rankings in Google.
  • Create landing pages for our new free AI-driven writing tools to drive new traffic to our website and convert this traffic into our paid products.
Identify and develop new business and/or marketing opportunities with the goal of increasing revenue:
  • Expand local brand presence, increase service awareness, and establish successful partnerships.
  • Conduct market research, build user journey maps, and continue to develop an understanding of our student users’ needs.
  • Scale existing paid channels effectively while testing new ideas & untapped channels in parallel.

What are we looking for?

  • 4+ years of experience in B2C digital marketing, including diverse experience across acquisition channels.
  • Demonstrated in-depth experience SEO & content marketing, as a main focus in previous roles or projects.
  • You are product-driven and have a user-centric approach to understanding a customer’s needs.
  • Entrepreneurial mentality that shows results
  • You are adaptable: able to adjust and pivot easily when a chosen path needs to change due to strategic shifts, operational constraints or when presented with new information
  • Fluent in French: able to showcase examples of French copy from previous work experience

What we offer you

💵 €48,000 - €66,000 a year (including vacation allowance)

📚 A yearly personal development budget of €500 for fixed contracts

💰 Annual company-wide bonus plan

🌴 A minimum of 33 days paid time off (including public holidays and a day off on your birthday)

⏱ Flexible working hours

🌎 A hybrid and remote-friendly culture, you can work from anywhere

👶 Parenthood: minimum of 6 weeks fully paid partner leave & 16 weeks fully paid maternity leave

🥂 Weekly team gatherings and monthly (hybrid) team events

💻 The flexibility to work from home, including a monthly working from home allowance

🔃 Swap public holidays. If you don't celebrate Christmas, swap this day for a different holiday!

💯The chance to be part of a leading and trusted EdTech company

📈 A growing, diverse, and international team of 18+ different nationalities

💖 Free consultations at OpenUp

🚍 Travel allowance: NS business card or kilometre allowance of €0.21/km

🏋️‍♀️ Discount and extra credits on a ClassPass monthly subscription

🤑 Employee referral program

👉 You'll take part in our company pension plan in NL

Who are we?

Founded in 2012 by two ambitious students, Scribbr started as a Proofreading & Editing company with only one editor. The company is built around the belief that all students deserve guidance as they learn how to communicate effectively and put their ideas on paper.

Today, our team of more than 700 editors, citation and layout experts worldwide guides students on their journey to become better academic writers, through a combination of personal coaching, innovative tools, and inspiration. 

We’re proud to be a trusted brand in EdTech by offering electronic tools like the Plagiarism Checker, Citation Generator, Citation Checker and a public Knowledge Base, which is used by millions of students and educators every year.

Will you join us on our mission to guide students on their journey to become better academic writers? 


Meet your team

Jesse

Head of Marketing

Samantha

Country Marketing Manager (the Netherlands)

Luca

Country Marketing Manager (DACH)

Do you want to join our team as our new Country Marketing Manager, France? Then we’d love to hear about you!